We were delighted to be awarded the Newman University Undergraduate Prospectus for a second year running after submitting our presentation against some tough opposition.

The key to the success of this publication was making sure that the main messages were communicated clearly and memorably. The prospectus needed to be eye catching and inspirational whilst also reflecting the core values of the University.

The primary target audiences are 18-20 year olds, but we had to also allow for other groups such as mature students, career advisors and students’ parents. Careful consideration had to be given the visual style and the tone of the publication in order to achieve this. This main purpose of the publication was to ultimately drive recruitment for the university and build confidence in its product.

The designs we submitted were dynamic, uncluttered and lively and although the client had narrowed their preferences down to 2 designs, it was decided that they would let the students decide what was in their opinion – good, bad and downright ugly!! The visuals were placed on the universities Facebook page where they had an overwhelming response with really interesting comments, ideas and favourites.

After a couple of weeks a clear winner was emerging and after a final look at the line up - the chosen design was selected. The ‘Expect to Achieve’ wall of fame concept was voted on by a wide range of ages and it clearly connected with the students.

We then set about producing the 104-page document and liaising with the team to ensure a smooth transition to final print ready artwork. Design Depot pride ourselves on being specialists in the production of publications of this size and content, especially in the education sector and were delighted to walk away with first class honours.

“Design Depot interpret a brief creatively and provide several distinct concepts. It is clear that great deal of though goes into each proposal and they are committed to developing a partnership approach to achieve the client's objectives. Their customer service is excellent in responding quickly and efficiently to meet tight deadlines when required, whilst providing excellent value for money.”

Chris Wormwell

Marketing Manager

Newman University College Birmingham